Marketing activities. Best for: all business sizes pricing starts bahamas phone number resource at $50/month. Active events are great for small businesses. Proactive marketing campaigns are a popular tool for automation in businesses all the way up to medium and large enterprises. Email marketing, personalized emails and email sequencing, website messaging tools, sales automation and customer relationship management, customization. Forms, reports, etc. Real-time data analysis of website activity provides powerful insights. Help continuously optimize and improve marketing effectiveness. Suitable for: small and medium-sized businesses pricing starts at . $9/mo.

Oracle eloqua continues what seems to be a recurring theme in the industry - scale. Companies acquire marketing automation platforms to integrate with their existing products - oracle acquires eloqua. In 2013, sales exceeded $800 million. Now, as part of oracle marketing cloud, eloqua provides targeting and segmentation, campaign management, lead measurement and analytics for reliable enterprise marketing. Automation solutions. Bonus points: oracle marketing cloud partners with wechat to integrate china’s leading messaging. With the eloqua app, this is a big advantage for companies marketing in china.