Garage Door B2C (Residential) Lead Generation in 2000:

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For homeowners, finding a garage door company was largely an offline endeavor.

Yellow Pages and Local Directories: This was the absolute cornerstone. Homeowners would flip through the Yellow Pages (a thick, often yellow, phone book) or similar local business directories to find garage door repair, installation, or sales companies. Ads would often be prominent, sometimes with larger, bolder listings for companies that paid more.
Word-of-Mouth and Referrals: Personal recommendations from ghana phone number list friends, family, and neighbors were incredibly powerful. A good reputation and satisfied customers led to organic referrals.
Local Newspaper Ads: Ads in local newspapers, community papers, and classifieds were common. These would typically feature the company name, phone number, and a brief description of services (e.g., "Garage Door Repair & Installation," "Broken Springs Fixed").
Direct Mail: Postcards, flyers, and brochures mailed directly to residential addresses were used to announce services, offer discounts, or promote new products. Targeting was based on postal codes or demographic lists.
Radio Advertising: Local radio spots, often with catchy jingles or testimonials, would air during popular segments to reach a broad local audience.
Yard Signs / Vehicle Wraps: Company vehicles (vans, trucks) driving around with clear branding and phone numbers served as mobile billboards. Signs placed in customers' yards after an installation were also a simple, effective form of local advertising.
Home Shows & Local Fairs: Participating in local home improvement shows, county fairs, and community events allowed companies to showcase their products, interact directly with potential customers, and collect contact information.
Local Retail Partnerships: Collaborations with local hardware stores, home improvement centers, or even real estate agents who might refer clients needing garage door services.
Basic Websites (Early Days): A company might have a very simple website with basic information, services offered, and a "Contact Us" form or phone number. SEO was nascent, so organic search was less of a primary lead driver compared to today.
Garage Door B2B (Commercial) Lead Generation in 2000:
For commercial clients (e.g., businesses, property managers, construction companies), the approach was more relationship-driven and often involved direct outreach.