Here's why and what was happening instead

[saddammolla]

In the year 2000, the concept of "click-to-call" leads as we know them today (where you literally click a button on a website or ad and your phone automatically dials) was extremely limited or non-existent in common commercial use.

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Mobile Phone Technology:

Not Smart: In 2000, "smartphones" were not in widespread use. Mobile phones ghana phone number listwere primarily for calls and SMS. The idea of a web browser on a phone that could then trigger a phone call with a single tap was futuristic for most consumers. WAP (Wireless Application Protocol) browsers existed, offering a very stripped-down mobile internet experience, but they were clunky and not conducive to integrated "click-to-call" functionality.
No Ubiquitous Data: Mobile data speeds were incredibly slow (2G or even 1G in many places), and data plans were expensive. Most internet Browse still happened on desktop computers.
Desktop Computer Limitations:

No Integrated Dialing: While "softphones" (software that allows you to make calls from a computer) and VoIP (Voice over IP) were emerging technologies, they were not standard for consumers or businesses. You couldn't simply click a phone number on a webpage and have your computer dial a phone.
Manual Dialing: If a business displayed a phone number on its website, the user would have to manually dial it on their physical phone. The "click" might just make the number more prominent or copy it to the clipboard, but it wouldn't initiate a call.
Online Advertising Landscape:

Google AdWords (now Google Ads) launched in October 2000. While this was a game-changer for online advertising, "click-to-call" ad extensions were not a feature at its inception. These would come much later (around 2010 for Google mobile ads).
Banner Ads were dominant. These simply linked to a website.
Phone numbers in online ads were typically just text that users had to remember or write down.