Analysis of obvious opportunities

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It allows you to quickly identify areas for business canada phone number list improvement based on general metrics. Performance is compared against industry benchmarks or company objectives.
Results : Detect obvious problems and opportunities for improvement in areas such as conversion rate, bounce rate, social media engagement, and customer retention.
Dimensions and Metrics : Key business metrics are used and compared to industry benchmarks or company objectives. Deviations are analyzed, and areas requiring further attention are identified.
Example : You notice that your website's conversion rate is significantly lower than the industry average, indicating an opportunity for improvement in the purchasing process or value proposition.
3. Snapshot of specific areas
Useful for gaining an overview of the performance of a specific business area. It allows you to focus your analysis on a specific area and understand its contribution to overall business performance.
Results : Identify the strengths and weaknesses of each area and detect potential problems or opportunities specific to each area.
Dimensions and Metrics : Key business metrics (sessions, users, conversions, revenue, etc.) are used and filtered by the dimension that defines the area of ​​interest (product category, country, customer segment, etc.).
Example : Analyze website traffic, sales, and conversion rate in a specific country to understand performance in that market and adapt marketing strategies accordingly.
Other descriptive analyses of macro metrics
Analysis of the distribution of metrics.
Analysis of the contribution of metrics.
Analysis of the segmentation of metrics.
Comparative Analysis of Macro Metrics (CMA)
4. Normalization of ratios/KPIs
It allows you to understand the meaning of business KPIs and ratios. It establishes a basis for comparison for future analysis.
Results : Helps understand "normal" business performance. Helps establish criteria for what we consider "good" and "bad." It can be leveraged against industry benchmarks or company objectives.
Dimensions and metrics : The most relevant KPIs and ratios for the business are used, such as ROI, CAC, LTV, conversion rate, etc. The values ​​of these KPIs and ratios are analyzed and compared with the reference values.
Example : Calculate LTV or ROAS to determine the profitability of marketing actions and compare them with business objectives to understand the expected and actual situation.