How it Works: This free app is designed for small businesses. It allows you to create a business profile, set up quick replies, auto-replies, and product catalogs.
"Lists" (Broadcast Lists): The WhatsApp Business App has a "Broadcast Lists" feature. This allows you to send a message to multiple contacts at once. However:
Crucial Limitation: Only contacts who have saved your business's number in their phone's address book will receive your broadcast messages. If they haven't saved your number, they won't get the message, even if you have theirs.
Opt-in is Key: While not as formal as the API, using broadcast lists effectively still relies on customers opting in (e.g., by saving your number after a purchase or interaction).
Limits: There are daily limits on whatsapp number list how many messages you can send via broadcast lists to prevent spam.
Building a Contact List: For the Business App, building your "list" means:
Encouraging customers to save your number: Promote your WhatsApp business number on your website, social media, in-store, and on marketing materials.
Many businesses provide a "Click-to-WhatsApp" link or QR code that allows customers to start a chat directly with the business. Once they initiate contact, you have a direct chat with them.
B. WhatsApp Business API (for medium to large businesses):
How it Works: This is a more robust solution designed for scale. It's an API (Application Programming Interface) that businesses integrate with their existing CRM, marketing automation, or customer service platforms through a WhatsApp Business Solution Provider (BSP) like Twilio, MessageBird, or Infobip.
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