Tell me what reviews you have and I'll tell you if I book

[nusratjahan]

A survey conducted by Trustpilot among a sample of over 2,100 consumers in Italy revealed that, although just under half of respondents always consult reviews before making a purchase related to booking a holiday, approximately one-fifth rarely or not at all check reviews before booking.

In light of the results of several surveys, which have highlighted how, in Italy alone, more than 2,000 people have been reported for online scams in the tourism sector in recent years, it's clear how real the risk is for travelers across Europe of experiencing negative experiences during their buy bulk sms service vacations. In addition to helping them steer clear of deceptive tour operators and service providers, reviews help consumers save money, obtain better services, and learn anecdotes from other travelers, which can help them improve their own travel experience.

According to the research findings, there are two key points that industry operators should keep in mind. First, given that nearly half of respondents always consult reviews , it is essential for companies to fully understand the role reviews play in consumer perception of the brand , taking concrete action and starting to pay attention to and respond to the feedback received. Second, given how many consumers never (or almost never) use reviews, companies that have received positive feedback should make a greater effort to let users know how effective their customer service is.

This survey shows that consumers aren't fully leveraging the benefits of online reviews to ensure a better travel experience. While some consumers are still skeptical about the validity of reviews, using an open and transparent platform can persuade them otherwise and build trust. One of the best ways to verify that a company is actually what it claims to be is to do some online research and read reviews written by other consumers about that company. Spending just five minutes reading online reviews can potentially save thousands of euros . – Claudio Ciccarelli, Country Manager of Trustpilot in Italy.

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