Retention Marketing Success Stories
Posted: Thu Jan 30, 2025 4:10 am
Segment your existing customers and approach them in the most appropriate way
Once you have successfully visualized customer trends by accumulating and analyzing data on existing customers, you can segment them by rank based on purchase amount, frequency, etc. This is because even though existing customers are lumped together, they are made up of all kinds of customer segments, such as "good customers," "occasional repeat customers," "first-time product purchasers," and "dormant customers," and each segment has different needs. By breaking
down the data into classified segments and further analyzing it, you can clarify the optimal approach and method for each classification.
Let's start by understanding your customers! [Survey data analysis]
Finally, we will introduce some examples of cases bahamas telegram database where retention marketing led to success. Let's take a look at these along with the "3 points for successful retention marketing" mentioned earlier.
Nagoya Grampus
By conducting retention marketing to fan club members, membership numbers increased 1.5 times in three years!
Nagoya Grampus, whose hometown is in Aichi Prefecture, is such a prestigious club that even people who are not familiar with soccer have heard of it. The club has produced Japan national team players such as Honda Keisuke and Yoshida Maya, and won its first J.League championship in 2010. However, in a 2013 J.League spectator survey, Grampus fans had the lowest "team identification" of any J1 team. The most common reason for purchasing season tickets was not "attachment to the team" but "discount tickets," and Grampus had a major challenge in communicating with its fans.
"We have to change ourselves to be loved by more fans," Grampus felt, and so began their CRM initiative.
* Team loyalty refers to having a sense of camaraderie, unity, and affection for a team, such as "I consider myself a true club fan."
Once you have successfully visualized customer trends by accumulating and analyzing data on existing customers, you can segment them by rank based on purchase amount, frequency, etc. This is because even though existing customers are lumped together, they are made up of all kinds of customer segments, such as "good customers," "occasional repeat customers," "first-time product purchasers," and "dormant customers," and each segment has different needs. By breaking
down the data into classified segments and further analyzing it, you can clarify the optimal approach and method for each classification.
Let's start by understanding your customers! [Survey data analysis]
Finally, we will introduce some examples of cases bahamas telegram database where retention marketing led to success. Let's take a look at these along with the "3 points for successful retention marketing" mentioned earlier.
Nagoya Grampus
By conducting retention marketing to fan club members, membership numbers increased 1.5 times in three years!
Nagoya Grampus, whose hometown is in Aichi Prefecture, is such a prestigious club that even people who are not familiar with soccer have heard of it. The club has produced Japan national team players such as Honda Keisuke and Yoshida Maya, and won its first J.League championship in 2010. However, in a 2013 J.League spectator survey, Grampus fans had the lowest "team identification" of any J1 team. The most common reason for purchasing season tickets was not "attachment to the team" but "discount tickets," and Grampus had a major challenge in communicating with its fans.
"We have to change ourselves to be loved by more fans," Grampus felt, and so began their CRM initiative.
* Team loyalty refers to having a sense of camaraderie, unity, and affection for a team, such as "I consider myself a true club fan."