The key to success learned from the reasons
Posted: Thu Jan 30, 2025 4:59 am
This allows you to disseminate information more efficiently than approaching each customer one by one via telemarketing, and to nurture potential customers so that they can open up new deals . If you don't have a list of potential customers or would like to acquire a valid customer list in the future, you can carry out this together with lead generation (activities to acquire potential customers). Lead generation includes online Internet advertising, SEO marketing, offline exhibitions, etc., and it is necessary to acquire leads while imagining the customer demographic that will be receptive to the product you want to lead to a purchase.
The Position of Lead Nurturing in Marketing The role of lead benin telegram database nurturing in marketing and sales activities The marketing process for converting people into customers typically involves generating leads from events and advertising, as shown in the diagram, to acquire "potential customers," nurturing the leads to turn them into "prospective customers," and then pushing them into "hot leads" ready for active sales activity from the company, and then using sales activities to encourage them to make a purchase and become "customers.
" Specifically, lead nurturing uses email newsletters and retargeting ads to target customer lists acquired through lead generation activities, turning them into hot leads for which active sales activities should be conducted. Next, let's consider the importance of lead nurturing. Why is lead nurturing so important now? The main reason why lead nurturing has become so important is that the purchasing process is getting longer. In the past, the AIDMA model was proposed as a purchasing behavior model, but since it no longer applies to today's diversified purchasing process, the new AISAS model was created.
The Position of Lead Nurturing in Marketing The role of lead benin telegram database nurturing in marketing and sales activities The marketing process for converting people into customers typically involves generating leads from events and advertising, as shown in the diagram, to acquire "potential customers," nurturing the leads to turn them into "prospective customers," and then pushing them into "hot leads" ready for active sales activity from the company, and then using sales activities to encourage them to make a purchase and become "customers.
" Specifically, lead nurturing uses email newsletters and retargeting ads to target customer lists acquired through lead generation activities, turning them into hot leads for which active sales activities should be conducted. Next, let's consider the importance of lead nurturing. Why is lead nurturing so important now? The main reason why lead nurturing has become so important is that the purchasing process is getting longer. In the past, the AIDMA model was proposed as a purchasing behavior model, but since it no longer applies to today's diversified purchasing process, the new AISAS model was created.