How is generate_lead typically set up in GA4?

[saddammolla]

You're likely referring to the generate_lead event in Google Analytics 4 (GA4).

As explained before, GA4 did not exist in the year 2000. It was launched in October 2020. So, we're talking about current GA4 functionality.

The generate_lead event is a recommended event in GA4, specifically designed for businesses focused on lead generation (like B2B companies, real estate, insurance, etc.).

What does the generate_lead event represent in GA4?

It signifies that a user has submitted a form online or submitted information offline that indicates they are a potential lead. It's a crucial event to track for any business where conversions typically involve a user expressing interest rather than making an immediate purchase.

Why is it a "recommended event"?

Google recommends certain events because they have predefined meanings and are used to populate specific reports and features within GA4. Using recommended events like generate_lead ensures you can leverage GA4's pre-built reporting capabilities and future integrations more effectively.

How is generate_lead typically set up in GA4?

You usually set up the generate_lead event when a user completes a specific action that signals their interest, such as:

Submitting a Contact Form: When a user fills out and submits a "Contact Us," ghana phone number list "Request a Demo," or "Get a Quote" form.
Downloading a Gated Content Piece: When a user provides their email to download a whitepaper, ebook, or case study.
Signing Up for a Newsletter (if considered a lead): If your newsletter sign-up is a primary lead generation action.
Clicking a specific Call-to-Action (CTA): For example, a "Call Now" button that tracks a phone lead.
Reaching a "Thank You" or Confirmation Page: After a successful form submission, the user is redirected to a specific thank-you page. This is a common and reliable way to trigger the generate_lead event.
Setting up the generate_lead event often involves:

Google Tag Manager (GTM): This is the most flexible and recommended way. You create a GA4 Event tag in GTM that fires when your lead generation action occurs (e.g., on a specific form submission, or when a user lands on a "thank you" page).
GA4 Interface (Custom Event): For simpler scenarios, you can create a custom event directly in the GA4 interface based on an existing event (like page_view for a thank-you page) and then rename it to generate_lead.
Directly in your website code (Gtag.js): For developers, you can implement the gtag('event', 'generate_lead', { ... }); code directly when the lead action occurs.
Once the generate_lead event is firing, you then mark it as a "Key Event" (formerly "Conversion") in GA4. This tells GA4 that this is an important action for your business, and it will be included in your conversion reports and can be used for optimizing Google Ads campaigns.

In summary: The generate_lead event in GA4 is a standardized way to track when a user becomes a prospective lead on your website or app. It's a core component of effective lead generation measurement in the modern digital analytics landscape.