1. Traditional Advertising:
Posted: Sat May 24, 2025 3:40 am
Newspaper Classifieds & Display Ads: This was a primary method. Brokerages and insurance companies would run ads in the "Help Wanted" or "Business Opportunities" sections of local and regional newspapers. Ads might highlight "high earning potential," "flexible hours," "training provided," or "be your own boss."
Industry Publications: Trade magazines for real estate, insurance, or general sales would carry advertisements seeking new agents.
Radio Ads: Local radio spots, though less common for recruitment, might be used to attract a broad audience.
2. Networking & Referrals:
Agent Referrals: Existing successful agents were a huge source of new talent. Brokerages canada phone number listwould actively encourage and often offer incentives (bonuses, referral fees) to current agents who brought in qualified recruits. This is still a strong method today.
Professional Networks: Brokers and managers would leverage their personal and professional networks (e.g., local business chambers, civic organizations, community events) to identify individuals who might be a good fit for an agent career.
Word-of-Mouth: A brokerage with a strong reputation for training, support, or a good commission split would naturally attract more inquiries from aspiring agents.
3. Recruitment Events & Job Fairs:
Career Seminars/Info Sessions: Brokerages would host "career nights" or seminars at their offices, local hotels, or community centers. These events would explain the industry, the role of an agent, the company's value proposition (training, support, technology), and how to get started. Attendees were the "leads."
Job Fairs: Participating in general job fairs or university career days to attract individuals looking for a career change or recent graduates.
Industry Publications: Trade magazines for real estate, insurance, or general sales would carry advertisements seeking new agents.
Radio Ads: Local radio spots, though less common for recruitment, might be used to attract a broad audience.
2. Networking & Referrals:
Agent Referrals: Existing successful agents were a huge source of new talent. Brokerages canada phone number listwould actively encourage and often offer incentives (bonuses, referral fees) to current agents who brought in qualified recruits. This is still a strong method today.
Professional Networks: Brokers and managers would leverage their personal and professional networks (e.g., local business chambers, civic organizations, community events) to identify individuals who might be a good fit for an agent career.
Word-of-Mouth: A brokerage with a strong reputation for training, support, or a good commission split would naturally attract more inquiries from aspiring agents.
3. Recruitment Events & Job Fairs:
Career Seminars/Info Sessions: Brokerages would host "career nights" or seminars at their offices, local hotels, or community centers. These events would explain the industry, the role of an agent, the company's value proposition (training, support, technology), and how to get started. Attendees were the "leads."
Job Fairs: Participating in general job fairs or university career days to attract individuals looking for a career change or recent graduates.