Impression: User sees the banner ad on a website.

[saddammolla]

Facebook and Facebook Ads did not exist in the year 2000.

Facebook itself was launched in February 2004.
Facebook Ads (the advertising platform) was officially launched even later, in November 2007.
Therefore, it was impossible to generate leads using Facebook Ads in 2000.

If you're interested in how online advertising did work in 2000 to generate leads, I can tell you about the methods that were available then:

In 2000, online advertising was still in its very early stages, characterized by:

Banner Ads: These were the most common form of online advertising. They were static or animated image ads placed on websites. Leads were generated when users clicked on these banners, taking them to the advertiser's website where they might find a "Contact Us" form or a phone number.

Lead Generation Process:

Click: User clicks the banner ad.
Website Visit: User lands on the advertiser's website.
Manual Inquiry: User fills out a "Request Info" form, sends an email, or calls a phone number displayed on the website. This was the point of "lead generation."
Limitations:
Low Click-Through Rates (CTR): Even then, banner ads were not highly effective for direct response, and their CTRs were generally low.
Limited Targeting: Targeting was very basic, often based on the content of the website itself (e.g., placing a tech ad on a tech news site). Behavioral targeting or demographic targeting was rudimentary.
"Banner Fatigue": Users quickly grew accustomed to and ignored banners.
Early Search Engine Advertising (Just Beginning):

Google AdWords (now Google Ads) launched in October 2000. This was a canada phone number list revolutionary development. It allowed businesses to bid on keywords to show text-based ads on search engine results pages.
Lead Generation Process:
Search Query: User searches for a product or service.
Ad Impression: User sees a text ad related to their search.
Click: User clicks the ad.
Website Visit: User lands on a landing page or the advertiser's website.
Inquiry: User submits a form, calls a number, or sends an email.
Significance: This was the beginning of truly "intent-based" advertising, as users were actively searching for something, making these leads potentially higher quality than those from general banner ads. However, the platform was very new and not as sophisticated as it is today.
Email Marketing (Basic & Risky):

Mass Email Blasts: Companies would send emails to lists they had collected from their website (opt-ins were less common but growing), from offline events, or, unfortunately, often from purchased lists.