Email Receipt: User receives an email.
Posted: Sat May 24, 2025 4:22 am
Lead Generation Process:
Email Open/Click: User opens the email and clicks a link.
Website Visit/Direct Reply: User visits the website or ghana phone number list replies directly to the email.
Inquiry: User submits a form or calls a number.
Limitations:
Spam Concerns: Without strong anti-spam laws (CAN-SPAM Act was 2003), unsolicited emails were rampant, leading to low open rates and high frustration.
Lack of Personalization: Emails were largely generic.
Online Directories and Portals:
Websites like Yahoo! Directory (a curated list of websites) and early online versions of Yellow Pages allowed businesses to list their services. Users searching these directories could find and contact businesses, generating an inbound lead.
In summary, in 2000, "online lead generation" was very primitive compared to today's standards. There was no Facebook, and online advertising relied heavily on basic banner ads, the nascent Google AdWords, and direct email blasts, all pointing users to a website where they could manually submit an inquiry or call a number.
Email Open/Click: User opens the email and clicks a link.
Website Visit/Direct Reply: User visits the website or ghana phone number list replies directly to the email.
Inquiry: User submits a form or calls a number.
Limitations:
Spam Concerns: Without strong anti-spam laws (CAN-SPAM Act was 2003), unsolicited emails were rampant, leading to low open rates and high frustration.
Lack of Personalization: Emails were largely generic.
Online Directories and Portals:
Websites like Yahoo! Directory (a curated list of websites) and early online versions of Yellow Pages allowed businesses to list their services. Users searching these directories could find and contact businesses, generating an inbound lead.
In summary, in 2000, "online lead generation" was very primitive compared to today's standards. There was no Facebook, and online advertising relied heavily on basic banner ads, the nascent Google AdWords, and direct email blasts, all pointing users to a website where they could manually submit an inquiry or call a number.