to hand out flyers and engage with passersby.

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Door-to-Door Canvassing: Still a common method for some direct sales models, especially for home-based products or services. Salespeople would go door-to-door in specific neighborhoods.
Telephone Prospecting (Cold Calling): Using phone books, local directories, or purchased lists to call individuals and introduce products or the business opportunity. The goal was to set up an in-person meeting or a demonstration.
"Booths" in Public Places: Obtaining permission to set up a small table or stand in high-traffic areas like grocery stores, malls, or community centers
4. Advertising & Lead Capture (Limited Digital Influence):

Local Newspaper Classifieds/Ads: Running small advertisements in local newspapers or ghana phone number list community flyers promoting products, special offers, or the business opportunity (e.g., "Earn extra income!").
Flyers and Brochures: Distributing physical flyers in local areas, on bulletin boards, or through community centers.
Business Cards: Always having a supply of business cards readily available to hand out during any interaction.
"Lead Boxes" or "Fish Bowls": Placing containers in local businesses (with permission) where customers could drop their business cards to enter a drawing for a prize. This was a common way to collect local leads.
Basic Websites (Emerging for some): Some direct sales companies might have had a rudimentary corporate website, and individual distributors might have had a very basic personal page provided by the company. These websites usually had a "Contact Me" form or displayed the salesperson's phone number and email for direct inquiries. Online lead forms were simple and not widely used by consumers for direct sales inquiries yet.
Email (Limited): Email was primarily used for following up with existing contacts or distributing basic information to a pre-existing list. Mass email campaigns were less common and less sophisticated, and spam was a growing concern.
Key Characteristics of Direct Sales Lead Generation in 2000:

High Personal Touch: Success hinged on the salesperson's ability to build rapport, trust, and personal connections.
Manual & Labor-Intensive: Lead generation and follow-up were predominantly manual processes, requiring significant time and effort from the salesperson.
Local Focus: Most activities were localized, targeting specific neighborhoods, communities, or social circles.
Recruiting Leads: A significant portion of lead generation in multi-level marketing (MLM) structured direct sales was focused on recruiting new distributors, who then became leads for the "upline" and expanded the network.
The direct sales model in 2000 was highly dependent on the "people business" aspect, with successful individuals being masters of personal communication, networking, and consistent follow-up within their immediate and extended communities.