just simple text lines.

[saddammolla]

No Ad Extensions: Features like Sitelinks, Call Extensions, Lead Form Extensions (a modern GA4 feature), or Location Extensions didn't exist. Ads were
Limited Analytics: Web analytics tools were very basic (e.g., raw log file analysis, canada phone number list simple hit counters). Connecting website actions directly back to specific ad clicks was challenging.
No Display Network: The Google Display Network (ads on partner websites) and AdSense (for publishers) wouldn't emerge until 2003-2005.
Minimal Automation/Machine Learning: There were no Smart Bidding strategies, automated ad creation, or performance optimization driven by AI. Campaign management was entirely manual.
Low Competition (Initially): Because it was so new, competition on keywords was much lower than today, making it potentially very cost-effective for early adopters.
In essence, Google Ads in late 2000 was a direct-response advertising platform for search queries. Its power for lead generation lay in its ability to put an advertiser's message directly in front of someone actively searching for a solution, then directing them to a basic website where they could manually initiate contact. It was the very beginning of "inbound" lead generation through paid search.