Nurturing de Leads (Lead Nurturing) : Le Processus de Maturation

jahid12 · Post by **jahid12** » Sat May 24, 2025 4:53 am

Once captured, leads need to be nurtured with relevant canada phone number list information until they are sales-ready.

Automated Email Sequences (Drip Campaigns): Series of emails sent at predefined intervals, delivering targeted content based on lead behavior.
Personalization: Using lead data (name, company, interests) to make communications more relevant.
Segmentation: Divide leads into groups based on their characteristics and behavior to send highly targeted messages.
5. Scoring des Leads (Lead Scoring) : Prioriser l'Effort Commercial
Assigning a numerical score to each lead based on their profile (match with your ICP) and their engagement (actions taken).

Demographic/Firmographic Criteria: Company size, industry, contact position, revenue, location.
Behavioral Criteria: Number of pages visited, content downloaded, email opened, webinar attended, pricing page visited.
Qualification Threshold: When a lead reaches a certain score, it is considered a “Marketing Qualified Lead” (MQL) and is passed on to the sales team.