Types of analysis

jahid12 · Post by **jahid12** » Sat May 24, 2025 6:23 am

Descriptive vs. Comparative. Descriptive analysis canada phone number list seeks to understand the nature and composition of data, answering questions like "What is happening?"
On the other hand, comparative analysis focuses on identifying differences, patterns, and anomalies, seeking answers to questions like "Why is this happening?"

Focus of analysis:
Macro Metrics, Trends, Granular Analysis, and Key Segment Analysis. This axis defines the level of detail and type of data we focus on when analyzing, from an overview of the business with macro metrics, through analyzing data evolution over time with trends, to analyzing each piece of data individually with granular analysis, and grouping data into segments with key segment analysis.

This structure, when combined (2 types x 4 focuses), gives rise to 8 types of analysis. We can perform both a descriptive analysis of sales trends (Descriptive + Trend) and compare channel conversions across our different markets (Comparative + Key Segments). If you think about it, these 8 blocks alone cover almost everything you could initially expect from a business.

Then, of course, for each of these typologies, we'll need to develop different specific techniques. The important thing is to have the resources to address different types of questions and gain a holistic understanding of your data.

How to navigate the IKAUE analysis type matrix
The analysis progresses from top to bottom (descriptive to comparative) and from left to right (major metrics to key segments). This path allows us to go from the general to the specific, starting with a global understanding of the business and gradually delving deeper into the data analysis. It's as if we were zooming in on the information, starting with a panoramic view and getting closer and closer to the details that interest us as we discover information about them. If you prefer, you can think of it as playing a board game, where you have to reach your goal, but to do so, you'll have to cross the previous boxes.