From typologies to specific analysis techniques
Posted: Sat May 24, 2025 6:24 am
But that only addresses the conceptual part, right? It's canada phone number list not difficult for us to imagine different paths through the matrix that would lead us to interesting information. But then we have to figure out how we'll perform each of these analyses. For that, we turn to analytical techniques.
Within a single typology, I can apply various techniques that will give me different perspectives on the information and, therefore, guide me toward one conclusion or another. Which ones exist, and which ones should I use in each case? I'm afraid that's where experience makes all the difference. As you gain experience, as an analyst, it will become increasingly easier and more direct to apply one technique or another. You'll know where you're going and, without thinking, you'll go straight for a certain type of table, graph, or comparison. But until you reach that point, we've all had to practice, try things, and yes, waste time on things that didn't get us anywhere. Time will tell, and you'll get there.
So let me focus more on “what techniques can be applied” than on which ones to apply exactly.
We'll do this by dividing the 8 types of manual analysis into the 3 most common analysis techniques you might want to apply. We'll also add, at the mention level, other techniques that would be within each type (because if we tried to cover them all, the post would never end). I hope these serve as a guide for your analyses, and don't be afraid to incorporate your own, based on your beliefs, quirks, and, above all, your own know-how.
The 24 fundamental analysis techniques from IKAUE
Below, we'll describe the 24 fundamental manual analysis techniques, grouped by analysis type. For now, we'll briefly review them. They'll help you understand the principles of each one, but we won't go into detail or provide examples of each. We'll delve deeper into each technique with examples and case studies in other posts on this blog.
You'll find that many of these techniques are really simple. Sometimes it's just a matter of looking at a number or a table and drawing conclusions. Others, however, can require quite a bit of work.
Descriptive Analysis of Macro Metrics (DMA)
1. Analysis of the business context
Ideal for gaining an overview of business performance. It allows you to understand user volume, sessions, conversions, and other key metrics. It serves as a solid foundation for further analysis by acting as a reference for everything else we observe.
Results : It familiarizes us with the data, identifies key metrics, and establishes a starting point for analysis.
Dimensions and Metrics : Key business metrics (sessions, users, conversions, revenue, etc.) are used and analyzed together to gain an overview of performance.
Example : Analyze the total number of website sessions, users, conversions, and revenue to understand the volume of activity and business effectiveness.
Within a single typology, I can apply various techniques that will give me different perspectives on the information and, therefore, guide me toward one conclusion or another. Which ones exist, and which ones should I use in each case? I'm afraid that's where experience makes all the difference. As you gain experience, as an analyst, it will become increasingly easier and more direct to apply one technique or another. You'll know where you're going and, without thinking, you'll go straight for a certain type of table, graph, or comparison. But until you reach that point, we've all had to practice, try things, and yes, waste time on things that didn't get us anywhere. Time will tell, and you'll get there.
So let me focus more on “what techniques can be applied” than on which ones to apply exactly.
We'll do this by dividing the 8 types of manual analysis into the 3 most common analysis techniques you might want to apply. We'll also add, at the mention level, other techniques that would be within each type (because if we tried to cover them all, the post would never end). I hope these serve as a guide for your analyses, and don't be afraid to incorporate your own, based on your beliefs, quirks, and, above all, your own know-how.
The 24 fundamental analysis techniques from IKAUE
Below, we'll describe the 24 fundamental manual analysis techniques, grouped by analysis type. For now, we'll briefly review them. They'll help you understand the principles of each one, but we won't go into detail or provide examples of each. We'll delve deeper into each technique with examples and case studies in other posts on this blog.
You'll find that many of these techniques are really simple. Sometimes it's just a matter of looking at a number or a table and drawing conclusions. Others, however, can require quite a bit of work.
Descriptive Analysis of Macro Metrics (DMA)
1. Analysis of the business context
Ideal for gaining an overview of business performance. It allows you to understand user volume, sessions, conversions, and other key metrics. It serves as a solid foundation for further analysis by acting as a reference for everything else we observe.
Results : It familiarizes us with the data, identifies key metrics, and establishes a starting point for analysis.
Dimensions and Metrics : Key business metrics (sessions, users, conversions, revenue, etc.) are used and analyzed together to gain an overview of performance.
Example : Analyze the total number of website sessions, users, conversions, and revenue to understand the volume of activity and business effectiveness.