When does a silo deserve special treatment in my measurements?
Posted: Sat May 24, 2025 6:33 am
Not all elements of a website or app require silo canada phone number list analysis. I'd even argue that most don't. Implementing this strategy requires additional effort, so it's important to determine if it's really worth it. You must realize that it's not about measuring everything, but rather measuring what really matters, or more specifically, what you're going to use to improve your business.
Advantages of silo measurement:
Custom measurement: Allows you to define specific events and parameters for each silo, tailoring the measurement to its specific needs. This gives us the flexibility to capture the information we truly need, without being limited to standard GA4 metrics.
Targeting: Facilitates reporting and data interpretation by focusing only on information relevant to the silo. By isolating the silo's behavior, we can gain a clearer view of its functioning and identify areas for improvement.
Clarity and order: Keeps silo data separate from the overall analysis, avoiding information overload and facilitating understanding. This is especially useful when the silo generates a large amount of data that could hinder overall analysis.
Simplicity: Silo analysis is easy to understand and implement, even for users without advanced analytics knowledge. The logic is simple: define the silo, identify key interactions, and configure the corresponding events.
Disadvantages of silo measurement:
Complexity: Increases the complexity of the measurement plan by requiring the configuration of additional events and parameters. It is important to carefully plan the implementation to avoid errors and ensure consistency with the overall measurement plan.
Resource consumption: This can consume GA4 resources, especially if you use custom dimensions. It's important to be aware of GA4's limitations and optimize your settings to avoid performance issues.
Impact on data quality (sometimes): If not implemented correctly, this can impact data quality in GA4 by increasing sampling or cardinality. It's crucial to follow GA4 best practices and avoid creating unnecessary events or dimensions.
Event Duplication: Some events may be duplicated, as the silo may generate its own events in addition to the standard website or app events. This can increase costs in GA4 360, where you pay per event. It's important to evaluate whether the event duplication is justified by the value provided by the silo analysis.
Advantages of silo measurement:
Custom measurement: Allows you to define specific events and parameters for each silo, tailoring the measurement to its specific needs. This gives us the flexibility to capture the information we truly need, without being limited to standard GA4 metrics.
Targeting: Facilitates reporting and data interpretation by focusing only on information relevant to the silo. By isolating the silo's behavior, we can gain a clearer view of its functioning and identify areas for improvement.
Clarity and order: Keeps silo data separate from the overall analysis, avoiding information overload and facilitating understanding. This is especially useful when the silo generates a large amount of data that could hinder overall analysis.
Simplicity: Silo analysis is easy to understand and implement, even for users without advanced analytics knowledge. The logic is simple: define the silo, identify key interactions, and configure the corresponding events.
Disadvantages of silo measurement:
Complexity: Increases the complexity of the measurement plan by requiring the configuration of additional events and parameters. It is important to carefully plan the implementation to avoid errors and ensure consistency with the overall measurement plan.
Resource consumption: This can consume GA4 resources, especially if you use custom dimensions. It's important to be aware of GA4's limitations and optimize your settings to avoid performance issues.
Impact on data quality (sometimes): If not implemented correctly, this can impact data quality in GA4 by increasing sampling or cardinality. It's crucial to follow GA4 best practices and avoid creating unnecessary events or dimensions.
Event Duplication: Some events may be duplicated, as the silo may generate its own events in addition to the standard website or app events. This can increase costs in GA4 360, where you pay per event. It's important to evaluate whether the event duplication is justified by the value provided by the silo analysis.