How has the pandemic
Posted: Sat May 24, 2025 6:57 am
We can say that Digital Marketing was the canada phone number list solution for many companies during one of the most delicate periods that the world population has ever experienced.
So much so that we can see that in a matter of just a few weeks, several small and medium-sized companies have completely changed the way they market their product/service.
It turns out that many of them were surprised by the results and saw Digital Marketing as an opportunity to expand their business in the market. In the face of a crisis, businesses that realized the importance of digital and modernized themselves were able to achieve good results.
While others, unfortunately, suffered losses and others even had to close their doors.
What we can see in the market today is that the pandemic has accelerated, in a matter of months, growth and transformations that were expected to take years.
Understand a little more about how this digital acceleration process happened, given the current scenario.
Follow the reading!
Changing consumer behavior
With the emergence of the new virus, many businesses had to close their doors and find new ways to adapt. In addition, many people lost their jobs, causing major impacts on family budgets.
Many families had to rethink their spending and eliminate everything that was not necessary, such as subscriptions, spending on clothes, snacks, etc.
On the other hand, we saw a surge in cleaning, hygiene and pharmacy products. Spending was focused on essential items, which affect the survival of members.
Furthermore, we can observe an increase in awareness and engagement of the population in social causes. Not to mention the impact it has had on the visualization of a brand. With the public increasingly aware and conscious, there is a need for companies to clarify their positions and processes.
From small to large companies, there is a need to understand who this “new consumer” is and adapt all communication so that it can connect with its target audience.
Many brands have realized the need to add value to their products/services and promote a favorable experience, even digitally. This is done through the creation of relevant content.
In this scenario, Digital Marketing has managed to deliver new possibilities and consolidate the brand of small businesses in the market. However, having an online presence is not just an option, but a matter of survival for your business.
As the public changes the way they view the market and consume, it is important for companies to be able to keep up with these changes, almost in real time.
So much so that we can see that in a matter of just a few weeks, several small and medium-sized companies have completely changed the way they market their product/service.
It turns out that many of them were surprised by the results and saw Digital Marketing as an opportunity to expand their business in the market. In the face of a crisis, businesses that realized the importance of digital and modernized themselves were able to achieve good results.
While others, unfortunately, suffered losses and others even had to close their doors.
What we can see in the market today is that the pandemic has accelerated, in a matter of months, growth and transformations that were expected to take years.
Understand a little more about how this digital acceleration process happened, given the current scenario.
Follow the reading!
Changing consumer behavior
With the emergence of the new virus, many businesses had to close their doors and find new ways to adapt. In addition, many people lost their jobs, causing major impacts on family budgets.
Many families had to rethink their spending and eliminate everything that was not necessary, such as subscriptions, spending on clothes, snacks, etc.
On the other hand, we saw a surge in cleaning, hygiene and pharmacy products. Spending was focused on essential items, which affect the survival of members.
Furthermore, we can observe an increase in awareness and engagement of the population in social causes. Not to mention the impact it has had on the visualization of a brand. With the public increasingly aware and conscious, there is a need for companies to clarify their positions and processes.
From small to large companies, there is a need to understand who this “new consumer” is and adapt all communication so that it can connect with its target audience.
Many brands have realized the need to add value to their products/services and promote a favorable experience, even digitally. This is done through the creation of relevant content.
In this scenario, Digital Marketing has managed to deliver new possibilities and consolidate the brand of small businesses in the market. However, having an online presence is not just an option, but a matter of survival for your business.
As the public changes the way they view the market and consume, it is important for companies to be able to keep up with these changes, almost in real time.