Digital Marketing is the term that defines a set of canada phone number list actions that companies can carry out in order to promote their brand through online channels and, thus, increase sales of their products and services and give visibility to their brand.
But how do you do digital marketing correctly? What challenges does a brand face when it decides to occupy virtual spaces?
The popularization of the Internet has had a profound impact on our communications and, consequently, on some sectors of society, such as commerce. At a national level, Anacom tells us that on average 70 out of every 100 people in Portugal use the Mobile Internet . A study by PSE reveals that the Portuguese spend around 2 hours a day on the Internet, most of which is spent browsing classifieds. These figures give us an idea of the impact of the Internet on everyday tasks, especially in relation to sales. In other words, if the world has adapted to innovations, why shouldn't your company do the same?
We aim to answer these questions and simplify what seems complex: what is Digital Marketing, how to do it and what are the strategies for 2020.
By understanding these concepts, you will realize the relevance of online advertising for your brand or business. Through educational and detailed content, you can find the missing pieces to complete your company's puzzle and ensure that your digital marketing actions are effective.
I
Although it may seem like a recent practice, digital marketing updates an old concept. Scholar Philip Kotler states that marketing is an orientation that aims to provide customer satisfaction as an organization's objectives and responsibilities are met. The essence of marketing, therefore, remains the same; what changes are the strategies.
This is why some online advertising agencies differ in their approach to this concept, but end up arriving at the same definition. When we talk about digital marketing, we refer to all the online resources/channels that the internet makes available to an organization to expand its business, establish its reputation and communicate with its audiences.
As researcher Martha Gabriel states, digital marketing does not exist; what does exist are marketing strategies that use digital platforms. And don’t doubt it: there are a lot of them! Guru Neil Patel states that there are almost 2 billion websites worldwide – that is, 1 website for every 4 people. This changes the way people consume information, products and services. Therefore, companies benefit from this flow when they launch themselves into the digital market.
However, starting a new path without first having a digital marketing strategy can be risky, both financially and in terms of reputation, as you may end up not taking advantage of all the benefits of digital marketing for the development of your business.
Do you know what the main advantages of investing in online advertising are?
- Board index
- All times are UTC
- Delete cookies
- Contact us