What are the advantages of Digital Marketing?
Posted: Sat May 24, 2025 7:00 am
Given the current context, where billions of people canada phone number list already use the internet in their daily lives, using online advertising is an effective and cheaper way to reach your target audience. There are endless platforms and different strategies that you can create to reach your audience and convert them into customers.
But if you are still afraid of creating a digital marketing strategy, or even hiring a digital marketing company to help you with this challenge, we list the main advantages of digital marketing.
Data Analysis
Data analysis can be summed up in the following phrase: transforming numbers into information. In other words, using all the data obtained strategically to boost the growth of your company. In digital marketing, this practice is easier to implement than in offline advertising.
Imagine: is it possible to know how many customers came to your company after seeing your billboard? Or to discover the variation in the age range of customers who saw an advert in the newspaper? And how can you find out information about the audience that watched an advert on television? In the case of these advertising channels, there is a lack of data that would allow you to understand in depth who your audience is, what was the return on investment you obtained and which adverts had the best reach.
However, by following a digital marketing plan, it is possible to obtain and analyze all this data – and much more! Through the internet, you can track all the behavior of your potential customers, which allows you to know, for example, what their preferences are, their behaviors and how they carry out their purchasing journey.
If you have a website, you can know how many people visited it in a certain period, how these people interacted with it (through a heat map), how many made a purchase or were just searching.
If you invest in advertising platforms, for example, you will be able to know how many people viewed the ad, how many clicked on the link, and much more. Not to mention the reverse process, that is, defining who the people you want to reach are and developing specific digital marketing strategies to ensure that you can guide them on their purchasing journey.
But be careful: because there are so many resources, you may feel lost when choosing which data to analyze. That's why, in digital marketing, some performance indicators are defined – known as KPIs (key performance indicators) – that help you understand whether a digital marketing strategy is working or not.
Here are some examples: cost per click (CPC), return on investment (ROI), reach and interactions of a post or ad, conversion rate and much more. Once you have access to this information, you can filter the results and reformulate your entire strategy or you can seek the support of a digital agency for the campaigns.
Generate brand visibility
The internet allows a brand to be promoted through various channels, which are all interconnected. When a brand creates its own website and, through it, generates valuable content for its customers, clarifying their doubts and presenting solutions to their problems, it has a greater chance of becoming a reference for its audience, for digital influencers and even for its competitors, who will take it as an example.
Furthermore, through a strong content strategy on social media , whether organic or paid, you can interact with your audience, not only responding to their problems, but also getting closer to them, which allows you to generate value and build loyalty. Not to mention that, through affiliate strategies and partnerships with influencers, you can increase positive buzz, which projects you even further to your target audiences and even to the mainstream media.
But if you are still afraid of creating a digital marketing strategy, or even hiring a digital marketing company to help you with this challenge, we list the main advantages of digital marketing.
Data Analysis
Data analysis can be summed up in the following phrase: transforming numbers into information. In other words, using all the data obtained strategically to boost the growth of your company. In digital marketing, this practice is easier to implement than in offline advertising.
Imagine: is it possible to know how many customers came to your company after seeing your billboard? Or to discover the variation in the age range of customers who saw an advert in the newspaper? And how can you find out information about the audience that watched an advert on television? In the case of these advertising channels, there is a lack of data that would allow you to understand in depth who your audience is, what was the return on investment you obtained and which adverts had the best reach.
However, by following a digital marketing plan, it is possible to obtain and analyze all this data – and much more! Through the internet, you can track all the behavior of your potential customers, which allows you to know, for example, what their preferences are, their behaviors and how they carry out their purchasing journey.
If you have a website, you can know how many people visited it in a certain period, how these people interacted with it (through a heat map), how many made a purchase or were just searching.
If you invest in advertising platforms, for example, you will be able to know how many people viewed the ad, how many clicked on the link, and much more. Not to mention the reverse process, that is, defining who the people you want to reach are and developing specific digital marketing strategies to ensure that you can guide them on their purchasing journey.
But be careful: because there are so many resources, you may feel lost when choosing which data to analyze. That's why, in digital marketing, some performance indicators are defined – known as KPIs (key performance indicators) – that help you understand whether a digital marketing strategy is working or not.
Here are some examples: cost per click (CPC), return on investment (ROI), reach and interactions of a post or ad, conversion rate and much more. Once you have access to this information, you can filter the results and reformulate your entire strategy or you can seek the support of a digital agency for the campaigns.
Generate brand visibility
The internet allows a brand to be promoted through various channels, which are all interconnected. When a brand creates its own website and, through it, generates valuable content for its customers, clarifying their doubts and presenting solutions to their problems, it has a greater chance of becoming a reference for its audience, for digital influencers and even for its competitors, who will take it as an example.
Furthermore, through a strong content strategy on social media , whether organic or paid, you can interact with your audience, not only responding to their problems, but also getting closer to them, which allows you to generate value and build loyalty. Not to mention that, through affiliate strategies and partnerships with influencers, you can increase positive buzz, which projects you even further to your target audiences and even to the mainstream media.