Convert audience into leads
Posted: Sat May 24, 2025 7:01 am
Leads are proof of someone’s interest in a product or canada phone number list service that your company sells. Especially through forms, which you can make available on your website and in social media campaigns, a customer can leave personal data such as name, email and contact number. Lead generation is extremely valuable for a company that knows how to communicate with the customer and deliver value to them.
With the email address, you can send newsletters and inform customers about the company's latest news, new products and services, or even content you have created that answers your audience's questions and problems. With the contact telephone number, you can communicate with your audience via SMS, WhatsApp or Telegram messages.
In other words, when you convert your audience into leads by contacting them on a regular basis, you drastically increase the chance of convincing them to make a purchase. However, to avoid duplicating work and wasting your investment, make sure you are generating leads through the right channels.
If you are making forms available through social media campaigns, carefully segment your audience. For example, in Portugal, there are more than 3 million LinkedIn users , and approximately 77% of them have been in the job market for more than five years. By segmenting an ad campaign, you can reach audiences in a precise way. In fact, according to LinkedIn itself, 80% of B2B leads worldwide come through its platform.
Track the sales journey
Especially in e-commerce, monitoring the customer's purchasing journey is essential to avoid losing sales. This way, you can understand what is not working well and needs to be optimized, as well as the strengths of your website.
From the moment a customer finds your website to the moment they complete a sale, there is a decision-making process. Mapping the purchase journey is very useful for measuring which channel the customer arrived from, how long they spent on your website, what their first and last actions were, and much more.
Another advantage of monitoring your customer’s purchasing journey is that you can create retargeting campaigns and contact them in an attempt to help them complete the purchase. In other words, you can significantly increase your sales while personalizing the process for each customer.
With the email address, you can send newsletters and inform customers about the company's latest news, new products and services, or even content you have created that answers your audience's questions and problems. With the contact telephone number, you can communicate with your audience via SMS, WhatsApp or Telegram messages.
In other words, when you convert your audience into leads by contacting them on a regular basis, you drastically increase the chance of convincing them to make a purchase. However, to avoid duplicating work and wasting your investment, make sure you are generating leads through the right channels.
If you are making forms available through social media campaigns, carefully segment your audience. For example, in Portugal, there are more than 3 million LinkedIn users , and approximately 77% of them have been in the job market for more than five years. By segmenting an ad campaign, you can reach audiences in a precise way. In fact, according to LinkedIn itself, 80% of B2B leads worldwide come through its platform.
Track the sales journey
Especially in e-commerce, monitoring the customer's purchasing journey is essential to avoid losing sales. This way, you can understand what is not working well and needs to be optimized, as well as the strengths of your website.
From the moment a customer finds your website to the moment they complete a sale, there is a decision-making process. Mapping the purchase journey is very useful for measuring which channel the customer arrived from, how long they spent on your website, what their first and last actions were, and much more.
Another advantage of monitoring your customer’s purchasing journey is that you can create retargeting campaigns and contact them in an attempt to help them complete the purchase. In other words, you can significantly increase your sales while personalizing the process for each customer.