Digital marketing strategies must be constantly updated, canada phone number list keeping up with market developments. To understand what other brands that sell the same product or service as you are doing, it is essential to monitor your competitors.
In digital marketing, there is a term that describes this practice: benchmarking. This concept comes from the word “benchmark”, which means reference or model. In other words, the practice of benchmarking consists of analyzing the actions of competing companies. This way, you can discover your strengths and weaknesses and understand
your brand’s place in the market.
In this sense, it is important to define the competitors you will analyze, define the necessary KPIs and compare the information in order to draw the appropriate conclusions. There are some competitor monitoring tools that you cannot fail to use to stand out with more effective online advertising.
In addition to the aforementioned KWFinder and Semrush, we can also consider Adplexity, where you can discover the ads that are running in different markets, understanding which ones have the most clicks and receive the most traffic. This way, you can find your way to differentiate yourself from the competition.
Buzzsumo allows you to map some of the best performing content in real time and with a geolocation filter, which allows you to understand the strengths and weaknesses of your competitors' content and predict what might go viral. Whether on websites or within social networks, this digital marketing tool allows you to discover the content formats that have performed best over the last five years.
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