Campaign Types & Targeting
Posted: Sat May 24, 2025 7:22 am
Search Campaigns: Core for capturing active intent.
Local Campaigns: Specifically designed to drive foot traffic and calls to physical stores in Bangladesh.
Shopping Campaigns (for e-commerce): Visually appealing ads that display product images, prices, and store names directly in search results – highly effective for canada phone number list product-based B2C.
Remarketing (Display/Search): Target users who have visited your website but haven't converted. Show them specific ads based on their past interactions to nurture them towards conversion.
Demographic Targeting: Refine audiences by age, gender, and parental status if relevant to your product/service.
B2B Lead Generation Strategy: Cultivating High-Value Business Relationships in Bangladesh
For businesses selling to other businesses (B2B) – such as software solution providers, industrial machinery suppliers, consulting firms, or logistics companies in Bangladesh – lead generation through Google Ads is about capturing high-value prospects who are in a research or decision-making phase. The sales cycle is typically longer, involves multiple stakeholders, and is driven by logic, ROI, and efficiency.
1. Keyword Strategy: Problem-Oriented & Solution-Focused
Long-Tail Keywords: B2B buyers use more specific, detailed, and research-oriented keywords.
Examples: "ERP software for garment industry Bangladesh," "industrial generator maintenance services Dhaka," "CRM solutions for SMEs," "custom software development pricing," "cybersecurity solutions for banks."
Problem/Solution Keywords: Target phrases that express a business challenge and your solution.
Examples: "reduce operational costs software," "improve supply chain efficiency," "IT infrastructure modernization."
Competitor Keywords: Bidding on competitor names to capture users who are evaluating alternatives.
Match Types: Prioritize exact match and phrase match to maintain tight control and ensure high relevance for complex B2B queries. Broad match should be used very sparingly and with extensive negative keywords.
Negative Keywords: Even more critical for B2B. Exclude consumer-oriented terms (e.g., "free," "jobs," "personal," "reviews," "DIY," "residential") to prevent wasted spend on irrelevant clicks.
2. Professional Ad Copy: Value-Driven & Credibility-Focused
Headlines (Responsive Search Ads): Address specific business pain points, offer clear solutions, and emphasize ROI or efficiency.
Examples: "Streamline Your Supply Chain – Reduce Costs," "Expert IT Consulting for Enterprises," "Boost Production Efficiency by 20%," "Secure Your Data: Leading Cybersecurity Firm."
Descriptions: Provide more detail on your solution's benefits, unique features, and suitability for business needs. CTAs are generally focused on gathering more information or initiating deeper engagement.
Examples: "Tailored ERP for Manufacturing. Automate Processes & Maximize Profitability. Request a Demo Today!", "Proven Logistics Solutions for Importers/Exporters. Get a Custom Quote."
Local Campaigns: Specifically designed to drive foot traffic and calls to physical stores in Bangladesh.
Shopping Campaigns (for e-commerce): Visually appealing ads that display product images, prices, and store names directly in search results – highly effective for canada phone number list product-based B2C.
Remarketing (Display/Search): Target users who have visited your website but haven't converted. Show them specific ads based on their past interactions to nurture them towards conversion.
Demographic Targeting: Refine audiences by age, gender, and parental status if relevant to your product/service.
B2B Lead Generation Strategy: Cultivating High-Value Business Relationships in Bangladesh
For businesses selling to other businesses (B2B) – such as software solution providers, industrial machinery suppliers, consulting firms, or logistics companies in Bangladesh – lead generation through Google Ads is about capturing high-value prospects who are in a research or decision-making phase. The sales cycle is typically longer, involves multiple stakeholders, and is driven by logic, ROI, and efficiency.
1. Keyword Strategy: Problem-Oriented & Solution-Focused
Long-Tail Keywords: B2B buyers use more specific, detailed, and research-oriented keywords.
Examples: "ERP software for garment industry Bangladesh," "industrial generator maintenance services Dhaka," "CRM solutions for SMEs," "custom software development pricing," "cybersecurity solutions for banks."
Problem/Solution Keywords: Target phrases that express a business challenge and your solution.
Examples: "reduce operational costs software," "improve supply chain efficiency," "IT infrastructure modernization."
Competitor Keywords: Bidding on competitor names to capture users who are evaluating alternatives.
Match Types: Prioritize exact match and phrase match to maintain tight control and ensure high relevance for complex B2B queries. Broad match should be used very sparingly and with extensive negative keywords.
Negative Keywords: Even more critical for B2B. Exclude consumer-oriented terms (e.g., "free," "jobs," "personal," "reviews," "DIY," "residential") to prevent wasted spend on irrelevant clicks.
2. Professional Ad Copy: Value-Driven & Credibility-Focused
Headlines (Responsive Search Ads): Address specific business pain points, offer clear solutions, and emphasize ROI or efficiency.
Examples: "Streamline Your Supply Chain – Reduce Costs," "Expert IT Consulting for Enterprises," "Boost Production Efficiency by 20%," "Secure Your Data: Leading Cybersecurity Firm."
Descriptions: Provide more detail on your solution's benefits, unique features, and suitability for business needs. CTAs are generally focused on gathering more information or initiating deeper engagement.
Examples: "Tailored ERP for Manufacturing. Automate Processes & Maximize Profitability. Request a Demo Today!", "Proven Logistics Solutions for Importers/Exporters. Get a Custom Quote."