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Direct sales means your company sells straight to the end customer. For example, you sell a service through your website or a product through your retail store. But channel sales uses third-party sales teams to sell products instead.

Many companies use a mix of direct and indirect sales. They may have customers who prefer buying through a specific channel, while other customers might prefer buying from the manufacturer. Below are a few examples topoint.

What are channel partners? Types and examples
there are many different kinds of channel partners, depending on afghanistan phone number list your business type and where they step in during the sales process. Here are the most common types of channel partners:

alliances are partners that sell complementary products. For example, a software company might provide a cloud storage add-on through another tech company.