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questions to ask when responding to “sell me this pen”
keep in mind that this exercise isn’t all about selling a pen. It’s also about evaluating if a prospect is the offering — also known as lead qualification — and demonstrating to your interviewer that you understand this process as well. To take it a step further, try to create a sense of urgency around your offer. Ask questions about the interviewer’s pen preferences, goals, and frustrations.

Try these questions to get the conversation going:

how often do you use pens? This lets you know how much afghanistan phone number list your prospect relies on your product or service. Do they use it consistently? Every day? Multiple times a day? If so, this is likely an important decision for your customer. If it’s not something they rely on every day, they may not have as much immediacy when it comes to making a purchase decision.
How do your current pens perform? This helps you understand the status quo. It lets you know what’s currently working and what could be improved. You should pay attention to both and tailor your solution in a way that builds on what’s working and addresses what’s lacking..