This reaction carries over to any pop-up

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Secondly, users often associate pop-ups with Windows notifications: "Yes, this is something important, but it's boring and I don't have time to read it, I'd better close it to be on the safe side." windows, and the person clicks the cross without reading.

And yet, pop-ups still work. We were surprised and talked about this phenomenon in the article Nobody likes pop-ups, so why use them .
Offer a service via an inline widget
Having assessed the strengths and weaknesses of text mentions and pop-ups, we found a happy medium and are telling about LeadPlan services using an inline widget. This is a subscription form that can be installed in any area of ​​the site.

This is an inline widget before the footer on the LeadPlan blog.

What we think is good about inline widgets:

They can be meaningfully linked to the topic of the article. Then the widgets will america phone number list be seen by those who are definitely interested in the issue and can potentially become a client.
An inline widget is a separate, contrasting block, so it stands out on the page and attracts users' attention (as opposed to simply being mentioned in the text).
Inline widgets leave the user with a choice. They do not block the page content or close the content. If your offer does not interest the reader, he will simply move on, without being irritated by the intrusiveness of the form.
Where else can you use inline widgets?
The article was mostly about blogs, but not just blogs. Inline widgets can be used to beautifully collect subscribers on websites of other formats, for example, in an online store.

Thanks to flexible settings, you can embed a subscription form directly into the catalog so that when viewed, it looks like a product block. Here is a combat inline widget on the miele-shop.ru website:

Such forms look unusual and attract attention, but at the same time do not interfere with browsing the page. In addition, they are perfect for online stores because users come across them in the right context.