It can perform various functions

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What is a pop-up and why is it needed?
A pop-up is any pop-up window on a website. - inform users about something, ask to subscribe, take a survey, and so on.

Collecting contacts is the most profitable and effective type of pop-up. People leave data that can be used to send information about the product. So, over time, some users turn into clients.

Of all the users who saw the pop-up, only a couple of percent may subscribe. But, in any case, these are new subscribers, and not just visitors who will look at the site and never return.

In addition to the fact that a pop-up collects data or informs about whatsapp number list something (a cookie agreement is also a pop-up), it has another important function. Imagine: you found a site with interesting products or cool articles. In what case will you definitely return to it - when you find it in your bookmarks after a couple of months or when the store itself starts sending you selections of products? Users may not return to the site because they simply do not remember what it is called.

But don't expect a pop-up to solve your problems at once and subscribers to start pouring in. A pop-up window itself is not a panacea, but if used correctly and with good marketing, it can bring in a good profit.
Chapter 2. Types of pop-ups
Pop-ups differ in purpose.
Bonus in exchange for contacts
A short text should tell what awaits the user after subscribing. It should be something useful or interesting. Discounts, gifts, closed promotions, important news work well.

To make sure the reader reads it, it is better to fit the information into a couple of short sentences. A long text will tire the user: and usually you want to quickly close a pop-up or fill it out, so be brief.