7. Reward & Loyalty Emails
A loyalty program rewards repeat customers and increases the lifetime value of each shopper.
Loyalty programs (aka reward programs) come with bigger discounts, free gifts, and generous prizes for its most dedicated shoppers.
Loyalty emails are the primary medium to communicate the benefits of a customer loyalty program. They are key to a long-term marketing strategy that’s focused on increasingly engaging and retaining customers.
The hallmarks of an awesome loyalty email are:
Immediate rewards and limited-time offers that customers iceland mobile phone numbers database will appreciate
Long-term benefits like deeper discounts, free shipping, and exclusive offers
Spending goals for frequent shoppers that are tied to specific rewards or a redeemable points system
Exclusive giveaways and lucky draws to lure customers into loyalty program memberships
In its loyalty email, Starbucks teases free drinks and merchandise its members can immediately enjoy and offers up a grand prize of 30,000 stars — a virtual currency that Starbucks loyalty program members can redeem for real-world offers.
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Gamify your loyalty email by letting customers set their own goals and allowing them to redeem products they’re most interested in. Have multiple rewards or a diverse set of redemption options so there’s something for everyone.
Design membership levels or reward tiers to create moving targets, to give long-time customers something to look forward to.
With all of the above in place, shoppers will happily compete for prizes by spending more on products they already love.
8. Reactivation Emails
A portion of your email list will naturally lose interest and unsubscribe over time.
Reactivation (or re-engagement emails) are a good way to win back lost subscribers and keep open rates at a healthy level.
The best reactivation emails are made up of:
A friendly message saying you’ve missed them
Welcome back offer or an extended free trial
A notice letting subscribers know they’ll be unsubscribed unless they reconfirm their subscription
Request for feedback or the option to fill out a customer satisfaction survey
