Optimize resource allocation senegal phone number library You don't want to invest time, money and manpower into emails that sit unread in recipients' spam folders. - a sign that something needs to change! Instead of wasting efforts on less effective email marketing campaigns, you can allocate resources to strategies that have been proven to generate a better return on investment. Provides tangible results for stakeholders. You want to build transparency and trust with stakeholders.

To do this, you need data to back up your claims and illustrate your successes. Sharing metrics, such as ROI, is a great way to demonstrate how your email marketing efforts are making a difference toward business goals, thereby increasing trust and support for future projects. How to Improve Email Marketing ROI Once you know how your various marketing efforts are performing, what's next? What can you do to increase the ROI of underperforming campaigns? Here are some simple ways to improve your email marketing campaigns .