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Generating leads is only half the battle. What you do with them next determines your ROI.
Speed to Lead: Research shows that following up with a lead within minutes of their inquiry significantly increases conversion chances. Automate initial responses and ensure your sales team is notified instantly.
Lead Scoring: Assign a score to each lead based on their demographic fit and engagement level. This helps prioritize sales efforts, ensuring your team focuses on the "hottest" prospects.
Sales-Marketing Alignment (Smarketing): Ensure a seamless handoff between marketing (MQLs) and sales (SQLs). Define clear criteria for each stage and maintain open communication.
CRM Integration: Use a Customer Relationship Management (CRM) system to track every lead, monitor their journey, manage follow-ups, and analyze performance.
Lead Generation in the Bangladeshi Context: Unique Opportunities
Mobile-First Nation: Emphasize mobile optimization for all digital assets and ad campaigns.
Facebook Dominance: Leverage Facebook's immense popularity for both organic engagement and targeted advertising.