Gen Z trusts recommendations from their peers, canada phone number list micro-influencers, and user-generated content (UGC) far more than traditional advertising. They seek out and contribute to online communities.
Implication for Leads: Foster a sense of community around your brand. Encourage and leverage UGC. Collaborate with relatable influencers who genuinely use and believe in your product.
Experience-Seekers, Interaction-Cravers:
They crave interactive experiences, not passive consumption. They want to participate, co-create, and feel a sense of belonging.
Implication for Leads: Integrate interactive elements like quizzes, polls, AR/VR experiences, and live Q&A sessions into your marketing.
Shorter Attention Spans, High Expectation for Entertainment:
Growing up with endless content streams has conditioned them for instant gratification. You have roughly 8 seconds to grab their attention. Content needs to be concise, engaging, and often entertaining.
Implication for Leads: Prioritize short-form video (TikToks, Reels, YouTube Shorts), memes, and highly visual content that delivers value quickly.
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