Email Marketing Tools

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Mailchimp is the tool of choice for most companies canada phone number list that send newsletters to large contact lists or want to segment them. It also allows you to perform A/B testing for email marketing , has over 100 templates and good performance reports.

Another tool of this type, which is completely national, is E-goi, which offers a free plan for up to 5 thousand contacts and allows you to create, in addition to newsletters, SMS for e-commerce, Web Push and much more.

Design Tools
Design is a discipline that must be present at the various stages of your digital marketing strategy. There are, therefore, many tools that help you create content for both websites and social networks, quickly and without major difficulties.

Infogr.am and Visme allow you to create infographics, maps, reports and more with interactive content that can measure the audience. Canva also allows you to create various materials, such as CVs, presentations, business cards and other content formats for free.

Video Editing Software
Video is one of the most consumed content formats on the internet, so investing in the production of quality videos is key to optimizing your digital marketing plan.

The most popular professional video editing tools are Adobe Premiere and Final Cut. These are paid tools that require in-depth knowledge to use, but they offer many more features than free tools.

Among video editing software, some offer free and paid versions and we recommend them for their number of effects and intuitive interface, which are mainly Hitfilm Express and Shotcut.

Image editing software
There are two Adobe tools that are extremely commonly used in the day-to-day running of a digital marketing agency. They are Adobe Photoshop and Adobe Illustrator , which, despite having many features in common, have different uses, so it is worth having both of them at all times.

Adobe Photoshop works best when it comes to processing, editing and creating bitmap images, i.e., establishing sequences of pixels to form an image. Adobe Illustrator, on the other hand, works through vector creation, creating drawings using curves according to mathematical equations. In other words, no matter how much you have to enlarge an image in Adobe Illustrator, it will not lose quality.