Personal Network and Referrals (The Core):

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Friends and Family: The immediate circle was always the first point of contact. Salespeople would introduce products or opportunities to their closest connections.
Warm Market List: Direct sales training heavily emphasized creating a "warm market" list – a written list of everyone the salesperson knew: relatives, friends, neighbors, colleagues, acquaintances, former classmates, etc. This list was systematically worked through.
Referrals from Existing Customers: A satisfied customer was a golden source of new leads. Salespeople actively asked for introductions to friends, family, or colleagues of their current clients. This was highly effective because it came with built-in trust.
Referral Incentives: Offering a small gift, discount, or bonus to customers who provided successful referrals.
2. In-Person Events and Demonstrations:

Home Parties/Demonstrations: This was a hallmark of direct sales (e.g., Tupperware ghana phone number list parties, Mary Kay makeovers). Hosts would invite their friends and family, and the salesperson would conduct a demonstration, showcase products, and directly take orders. These parties also served as a primary method for booking future parties and recruiting new salespeople.
Expos, Fairs, and Markets: Setting up a booth at local craft fairs, community expos, health and wellness events, or farmers' markets. This provided direct exposure to the public and allowed for product demonstrations and lead capture (e.g., signing up for a drawing, requesting more information).
"Table Talks" / Impromptu Demonstrations: Carrying samples and being ready to present products or the business opportunity in everyday situations, like at a coffee shop, while waiting in line, or at a social gathering.
3. Cold Prospecting (More Traditional & Less Targeted):