Content is the fuel for your lead generation machine. canada phone number list It must be designed to attract, educate, and convert.
Top of Funnel (ToFu) Content: Attracts a broad audience by answering general questions or addressing common issues. (Ex: blog posts, infographics, short videos).
Middle of Funnel (MoFu) Content: Educates prospects about possible solutions, including your own. Often gated (behind a form). (Ex: white papers, case studies, webinars, detailed guides).
Bottom of Funnel (BoFu) Content: Helps prospects make a final decision by highlighting your offering. (Ex: product demos, free trials, personalized quotes, consultations).
3. Lead Capture: Entry Points
How do leads enter your automated system?
Forms on Landing Pages: Dedicated web pages with a single objective: to convert a visitor into a lead via a form.
Calls to Action (CTAs): Clear and persuasive buttons or links on your website and content that encourage action.
Pop-ups and Chatbots: Interactive tools on your website to engage visitors and capture their information.
Online Advertising (Ads): Targeted campaigns on Google Ads (PPC) or social networks (Facebook Lead Ads, LinkedIn Lead Gen Forms) that direct to forms.
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