Who is my ideal client or partner?
How old is he? Where does he live?
What are his pain points?
What is he trying to accomplish?
What are his obstacles?
Avatar example: "I'm targeting women aged 30-45, active on social media, who are looking for additional income from home."3. Traditional Lead Generation Methods
a. Word of mouth
The basis of MLM: You talk about your business to those around you: friends, family, colleagues.
Advantage: free, fast
Limit: you quickly exhaust your hot networkb. Local trade fairs and events
Stands at fairs
Professional meetings
Wellness, beauty, health workshops (depending on your sector)
Advantage: direct and qualitative contacts Limit: expensive and time-consumingc. Flyers, business cards, packaging
Traditional tools still in use, but their effectiveness is declining.
