Digital Marketing is definitely here to stay. canada phone number list Nowadays, it is impossible to talk about advertising and promoting products and services without at least mentioning strategies that involve this vast field.
In a world as digital as ours, it is natural to start seeing the internet as a land of opportunities for buying and selling material and immaterial goods.
Previously, companies did this through invasive ads that interfered with user navigation. Time passed and strategies changed.
Today, selling your brand on the internet involves a series of factors, from determining your target audience to optimizing direct contact with the consumer.
In this post you will find the main benefits of Digital Marketing for your company.
Visibility and accessibility
The 2019 TIC Domicílios survey revealed that in Brazil, three out of every four Brazilians access the internet, which represents 134 million people.
It is very likely the main means of communication used by these people.
The internet is vast. Everything can be found with just a click. The same goes for searching for products and services.
For example, if a plastic mold company doesn’t have a website, it’s not visible to consumers, and therefore, it’s missing out on potential customers.
Customer relationship is very important
Digital Marketing applied to customer relationships enables the construction of a closer and more spontaneous relationship.
For example, a laser varicose vein surgery clinic can answer customers' questions in blog posts or live on YouTube, and encourage the exchange of information between customers themselves.
This way, the clinic will know what the needs and insecurities of its patients are, and can work to make the experience as pleasant as possible for them.
These measures guarantee customer loyalty: if their first experience was very positive, the chances of them returning are practically 100%.
SEO Strategies
Search Engine Optimization strategies are used to ensure that your page is well positioned in searches.
Paying attention to elements such as keywords, title length and post description make all the difference when it comes to reaching a wider audience.
If a water purifier company finds that the phrase “ which water purifier to buy ” is among the most searched for in a certain search engine, it will need to add these terms to its website materials.
This way, the company will gain more customers and increase its relevance in the digital environment.
Audience segmentation
With the large number of products and services offered on the internet, it is becoming increasingly difficult to reach a large portion of the public.
This is because people are looking for products that meet more specific needs. It is important to remember that people are not part of a completely uniform group.
This segmentation is not a problem, quite the opposite. With this in mind, the manager has tools to promote his product in ways that attract more attention from a specific group, saving time and money.
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